Behind the scenes > Jem Resimcioglu
Jem Resimcioglu
resimcioglu@gmail.com
10 Years of Mobile Industry Experience in 3 Industry Leading Global Companies
PASSION:
Conceptualizing, executing and managing integrated, engaging, multichannel mobile advertising campaigns and lifestyle portals; that connect with People emotionally and practically, while turning brands, product sand services into necessities in their lives…
SPECIALTIES:
::: A holistic understanding of mobile industry; business, advertising, strategy, technology and multimedia content areas
::: Creation & Execution of Mobile Business and Advertising Ideas
::: Localizing mobile solutions for specific target markets with appropriate technologies
::: Mobile Site & Application Network, Services and Product Portfolio Management
::: Monitoring and analysing new telecommunication technologies
(E.g. Augmented Reality and Android OS)
::: Stakeholder management of multiple teams and partners
BUSINESS & PRODUCT EXPERTISE AREAS:
• Mobile Advertising and Multichannel Marketing
• Mobile Infotainment Life Style Portals and Cross Platform Services including Publisher and Carrier Networks
• Mobile Value Added Services
• Mobile Site Networks
• Mobile Site Development
• International Mobile Multimedia Content (video, branded content)
• Mobile Applications (games, finance/news/sport and other life style apps for Java, Symbian, iPhone)
• Location Based Services
• SMS / MMS Opt-in Database, Subscription and Broadcasting Services
• Mobile Business & Strategy Consultant
• Mobile Couponing
• Mobile TV (Video on Demand, DVB-T, DVB-H)
• Bluetooth
• QR Codes
KEY ACHIEVEMENTS:
Contributed to 200+ Mobile Advertising Campaigns on Australia’s biggest mobile network using mobile ad serving, mobile site development, content management, SMS/MMS, Mobile Code, Bluetooth technologies Automotive, Finance, Entertainment, Technology, FMCG and Travel industry verticals as Senior Mobile Solutions Executive.
With relative stakeholders; conceptualized, executed and managed Mobile Advertising Campaigns for brands including Master Card, American Express, ING, HSBC, GIO, 20 Century Fox, Disney, FOXTEL, Pixar, Village Road Show, Universal, Buena Vista International, IBM, Samsung, Windows, Lexus, Audi, Toyota, Kia, Volkswagen, Peugeot, Honda, Mazda, Land Rover, Ford, GM, Hummer, Chrysler…
Successfully created and maintained over 30 Mobile Lifestyle Products and Subscription Services reaching over 250.000 subscribers and 1 million users annually by satisfying both consumer needs and commercial expectations, grossing revenues of $2.000.000 annually,
Created a whole new mobile content business for an international TV platform in Australia: Developing the business plan and project road map; establishing essential partnerships with international content providers; supervising TV Commercials, marketing and customer care operations,
For the same project, negotiated with Australian Mobile Technology Providers for required infrastructures and secured agreements in which technology partner waives all pricey set-up and maintenance costs and provides the following services on a revenue share model: SMS Gateway Services, Mobile Content Management Platform, Website development and Project maintenance, Regular content update, Customer Helpdesk, Licensing, Revenue reconciliation,
Created partnerships between technology companies, content companies, media, publishers, governments and other organisations for mobile value added projects and maintained the relationships,
Managed multiple in-house teams (creative teams, software developers, service managers, editors) and business & operational relations with partner companies as well as workflow of their in-house teams.
Contact:resimcioglu@gmail.com
