Coco Chanel, Another Fashion Giant, Goes Mobile!

“Luxury retailer Chanel has made a move into mobile with the launch of an iPhone application.

The application, called “Chanel – Haute Couture Show Fall/Winter 08/09,” lets consumers browse the upcoming seasons’ Chanel products and then click-to-call to make an order. Other popular features of http://www.chanel.com, such as locating a local store, images and videos, are also included in the application….

…The mobile application puts exclusive Chanel content at these consumers’ fingertips. It’s full of pictures of the brand’s fall-winter couture and other useful features.

“Mobile is helping retailers connect with consumers through an interactive brand-building experience and by offering information at different points in the purchasing process,” said Lars Albright, vice president of business development with Quattro Wireless, Waltham, MA.

It seems as though going mobile is becoming quite fashionable in the world of fashion, with brands such as Polo Ralph Lauren, Armani Exchange and Dolce & Gabbana launching mobile initiatives.

Dolce & Gabbana has proven that mobile advertising is effective as well as fashionable by running a mobile campaign on the Nokia Media Network.

Armani Exchange is doing a text-to-win promotion in an effort that also involves future SMS marketing.

Polo Ralph Lauren has launched a mobile commerce service to let consumers buy products through their handsets…

…”Mobile has the power to keep brand names consistently and effectively in the minds of consumers across all demographics – that’s what makes it such a powerful media in today’s wireless world,” Ms. Simmonds said.””

This news was picked from and details continue at: http://www.mobilemarketer.com/cms/news/commerce/1629.html