Christian Dior makes fashion statement with mobile marketing

“Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.

The LVMH-owned apparel and accessories brand has made its black-and-white Alfred Hitchcock-like film, “The Lady Noire Affair,” available to iPhone users via a new application. Consumers can watch a trailer, the entire movie and its making all from their iPhone.

“With in-market competition and global demand for luxury goods at unprecedented levels, the world’s most respected designers and luxury brands are recognizing that old-fashioned marketing tactics are no longer the most viable means of engaging target audiences, particularly in a world dominated by online and mobile device usage,” said Paul Palmieri, president/CEO of Millennial Media Inc., a Baltimore, MD-based mobile ad network….”

And to ‘fashion-up’ your day a bit; here is the actual movie. Enjoy 🙂
Jem R

This news was picked from & details continue @ http://www.mobilemarketer.com/cms/news/video/3624.html